Harry’s New Premium Razor Blade Will Give Your Morning Shave a Major Upgrade (2025)

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Until today, the 13-year-old shaving brand Harry’s has only offered one type of razor. The colors and materials have evolved since the company was founded, but never the functional design. Now, in launching the Plus razor, the shaving behemoth offers customers more flexibility (quite literally) and its closest shave yet.

There are a few notable differences between this new Plus razor and its predecessor, the Harry’s Original razor. First is the flexible head that bends further back, allowing for a more rhythmic shave, especially around the jawline and other contours of your face. Jeff Raider, the brand’s CEO, describes the painstaking process of testing different blade angles given that slight flexibility. “This one has progressive geometry, where the blades cut closer and closer as each one passes over the skin, but we also looked at regressive geometry, and tested tons of different simulations that took years to perfect,” he tells Robb Report. Call it splitting hairs.

In tandem with the Plus razor’s flexible head is a push-button connector at the head, allowing the cartridges to click into place and be ejected after use more easily. The original Harry’s razor takes a slight grip on both sides to pull away from the handle.

Then there’s the precision trimming blade on the backside of the cartridge head, allowing for easy line-ups or fine tunings (like any stubble right under the nose that might be hard to reach with a standard cartridge). This blade on the Plus is much more pronounced than the one on the original, making detailing a cinch.

Both razors feature five-blade designs, but it’s important to note that the Original and Plus cartridges cannot be used interchangeably, because they attach differently to their respective razors.

On first glance, it might feel excessive that the Plus is getting huge fanfare from Harry’s. Flexible razor heads are shockingly commonplace. And yet, the new product’s design details took years to perfect, requiring the company to build new machinery and manufacturing lines at its German factory. This ensured that the Plus would offer customers something different compared to the already beloved Original, most notably an even closer shave. Not to mention, with each razor-thin modification, Harry’s had to make sure that nothing violated a stack of competitors’ patents (each of which is predicated on the tiniest of design details).

The result is, in my own testing, true to Harry’s claims: The Plus does feel even more intuitive and efficient than the Original. Not to mention, it gave me a very good shave—one on par with the safety razors I typically use. Despite this, even Raider doesn’t think the Plus will overtake the Original, which currently accounts for about 25 percent of all razors sold in the United States, in popularity.

“The Harry’s Plus guy wants the most premium razor out there. He’s someone who looks forward to shaving and notices the small details that make a big difference in his experience,” Raider says. “Our Harry’s Original customers want a high-quality, well-designed, easy experience from a brand that they trust.” Not to mention, a menu now gives customers some flexibility: The Original’s refills are $10 for four cartridges, and a similar pack of Plus refills goes for $15.

But if you sign up for a subscription, it’s just $10 to get a Plus starter kit, which includes the razor, a cartridge, travel guard, and a 2 oz. shave gel. After a decade of splitting hairs to perfect its design, Harry’s feels more poised than ever to go after the next quarter-share of the men’s shaving pie.